So, TARZAN ISTANBUL'DA DVD is finally out. "So what?" must have been the first response of "fans", provided they even knew about it.
It came out last Friday, October 12th and since then I was forced to re-think about Onar's future.
To cut a long story short, sales dropped even more.
I managed to sell a few copies the first day of release and since then, ZERO, NIX, NADA, CAPUT, etc.
My older releases used to have a particular dynamics. I kept selling a few items every day for about a month and then things slowed down.
Now, I sold a few dvd's for 1 day and then everything stopped.
Even worse, half my wholesale clients quit buying from me and the few that remained just ordered 3-5 dvd's for the sake of appearances.
Ok, I still have 1 good and faithful wholesale client and thanks to him I'm still in business.
So, now it's as good a time as ever to face the reality and fight with it.
Although over the past months I've been trying to improve my products in every possible way and although I dropped the prices by 2-3 euro and although lots of people admit and appreciate it, the result is nevertheless negative and leathal.
It's obvious that there are not 1200 fans of this genre on earth who can support me.
So, I must address to the correct number of fans that is not even 500.
Now, my idea is this:
I will quit pressing 1200 pieces.
I will be pressing a SUPER-MEGA-LIMITED edition of 500 copies.
However, since my costs will remain the same (COPYRIGHTS- AUTHORING- SUBS- FACTORY etc) I will have to raise the price.
But since I will stick to only one wholesale customer who will buy a small quantity and since I will have to sell the rest alone I will be able to keep prices at a reasonable level.
Normally, since all costs will be the same while the copies will go down to 500, the prices would have to go more than double.
But now, I figure I will be able to retail them at only 23-25 euro, while my faithful retailer will probably offer them at a similar price.
Now if you have heard of a more limited edition at a cheaper price, go ahead and post it here!
As for my previous plan of releasing 1 dvd per month I guess it will have to be modified according to people's response.
For the moment, I'll still try to release CASUS KIRAN in November, on 1200 copies.
But after that, right now I don't know which film I must release, or when.
I wish I could afford Christmas time.
I'm ready to listen to your thoughts and ideas.
You can just post them via a comment here.